Brad Greiwe co-founded Invitation Homes in his late 20s and served as CTO, designing the technology platform that enabled Blackstone to programmatically identify, purchase, and manage tens of thousands of single-family homes during the housing downturn. He focuses heavily on tokenization of real estate as a core part of his investing agenda, describing it as probably the most interesting thing Fifth Wall thinks about daily and actively backing companies like Harbor to democratize access to real estate through institutional-grade fractional ownership.

• A strong focus on digitizing the built world, particularly software that modernizes antiquated manual processes in construction and property management. He frequently highlights companies that replace pen-and-paper tracking with digital solutions, such as a construction tech firm that streamlines compliance and operations to save contractors money.
• Interest in the intersection of real estate and sustainability, specifically how buildings can generate energy or reach net-zero status. He shared insights on transforming properties into onsite power plants and praised specific developments, like a hotel aiming to be the first in the US to eliminate fossil fuel usage entirely.
• Observation of evolving workplace trends, favoring flexible office models and the hybrid future over the complete death of the office. He frequently points to data suggesting that while remote work is growing, physical hubs and coworking spaces remain essential for company culture and collaboration.
• Support for technology that addresses housing supply shortages and modernizes residential construction. He has drawn attention to companies using tech to rebuild homes faster after natural disasters and noted the historical lag in housing production compared to current demand.
• Attention to the modernization of real estate financial services, particularly in insurance and title processing. He has shared content regarding the disruption of traditional title insurance through automation and algorithms to improve the experience for lenders and homeowners.