Brent Hoberman

Co-Founder & Managing Partner, firstminute capital
Brent Hoberman is a founder-builder and connector whose obsession-driven approach from running lastminute.com led him to found Mydeco and Karakuri and to unite top founders through Founders Forum.
How to contact Brent Hoberman
Stages their fund invests in
N/A
Avg Check
£1mil-4mil
N/A
Does their fund Lead?
Yes
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Geos their fund invests in
Europe, USA, Israel
Brent Hoberman
Stages their fund invests in
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Sectors their fund invests in
AI
Health
Fintech
SaaS
Deeptech / Hardware
Generalist
Climate
Consumer
Marketplaces
Gaming / VR
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Avg Check
£1mil-4mil
N/A
Leads?
Yes
N/A
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Industries
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About Brent Hoberman

Brent Hoberman grew up seeing venture from both sides of his family—his grandfather built Truworths from one shop into 650 stores, while his father invested pension-fund money into early VC funds—and he later ran lastminute.com through what he calls total obsession, which is now the trait he looks for most in founders. He has also built companies from his own curiosity, like Mydeco after noticing inefficiencies in the furniture market and Karakuri from his idea for a robot restaurant, and in Europe he's known less as a typical investor and more as someone who brings top founders together, notably through Founders Forum.

Brent Hoberman's Interests

What they've been talking about across their social media accounts
  • Fascinated by practical artificial intelligence applications that enhance everyday productivity and workflow. Constantly tests new software agents and note taking tools to manage a highly demanding schedule, such as relying heavily on the Granola app to automatically summarize back to back meetings and highlight clear actionable steps by the end of the day.
  • Dedicated to strengthening the United Kingdom and broader European startup ecosystems. Actively champions initiatives that help local founders scale globally and recently promoted a comprehensive report challenging major tech conglomerates to provide better grassroots support, resources, and mentorship for emerging European entrepreneurs.
  • Focused on backing frontier technologies and highly specialized ventures that solve complex real world challenges. Shows strong enthusiasm for deep tech and sustainability startups, evident from celebrating a recent five million dollar funding round for the British quantum computing company TreQ and launching a dedicated partnership to tackle overlooked climate emissions in heavy industries like steel and cement.

About their Fund

firstminute capital

Sectors
AI, Health, Fintech, SaaS, Deeptech / Hardware, Generalist, Climate, Consumer, Marketplaces, Gaming / VR
Rounds
Pre-Seed - Seed
Avg Check Size
£1mil-4mil

firstminute capital is a pre-seed and seed fund backed by 130 unicorn founders. Co-founded by Brent Hoberman, co-founder of lastminute.com (IPO & $1.1bn exit) and Founders Forum. 

Team of 12; London HQ. No other European seed fund has that founder density on its cap table, or ready access to global business leaders across tech, industry and finance.

Focus: First cheque (up to £4m) into generational European founders building global technology champions.

Notable Fund
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Popular Investors

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