Catharine Dockery started Vice Ventures after facing repeated vice clause rejections while helping raise money for Bev, and she got the fund off the ground by selling her New York apartment and sending over 500 cold emails, including one to Marc Andreessen that led her to fly to San Francisco and win him as an investor. Her path to venture capital ran through managing Bonobos founder Andy Dunn's personal investments and later working on brand acquisitions at Walmart, and she brings a self-designed background in neuroscience and finance from NYU to how she thinks about regulated products, favoring a harm reduction and informed consumption approach over treating them as simply taboo.
About their Fund
Sectors
CPG / D2C, Consumer, Food & Ag, Health, Gaming / VR
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Vice Ventures was founded by Catharine Dockery after mainstream VCs kept telling her their LP agreements barred them from investing in categories like alcohol, nicotine, cannabis, sex tech, gambling, and psychedelics, so the fund treats the stigma around these sectors as a source of less competition and lower valuations rather than a reason to avoid them. Dockery, who grew up with a bartender father, self-funded early deals by selling her apartment before the fund was fully raised, uses a data scientist to study unusual consumer signals like state-by-state usage patterns, and has built one of the few women-led funds in this space.
Other partners at the fund
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