Clay Gordon

Partner, Stout Street Capital
Clay Gordon targets post-revenue niche vertical SaaS (florists, dental, veterinary), writing ~$250K checks for 2–3% in non-coastal markets (Phoenix, Kansas City, Denver) and runs UNMET connecting startups to 120–200+ funds.
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Stages their fund invests in
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Sectors their fund invests in
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Avg Check
$100K - $500K
N/A
Does their fund Lead?
Yes
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Geos their fund invests in
USA, Canada
Clay Gordon
Stages their fund invests in
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Sectors their fund invests in
SaaS
Enterprise
Health
Fintech
Data
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Avg Check
$100K - $500K
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Leads?
Yes
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About Clay Gordon

Clay Gordon co-founded Stout Street Capital to bring seed funding to non-coastal markets like Phoenix, Kansas City, and Denver, while building the UNMET conference platform to systematically connect middle-of-the-country startups with 120-200+ venture funds. He runs a high-volume, small-check model with 36 investments in Fund I and 31 in Fund II using roughly $250K checks targeting only 2-3% ownership, focusing on post-revenue companies in niche vertical SaaS markets like software for florists, dental offices, and veterinarians.

About their Fund

Stout Street Capital

Sectors
SaaS, Enterprise, Health, Fintech, Data
Rounds
Pre-Seed - Series A
Avg Check Size
$100K - $500K

Stout Street Capital operates the UNMET Conference series to connect under-networked startups between the coasts with 200+ co-investing VCs nationwide, while co-founder John Francis publicly educates founders about predatory VC terms and calls "most VCs schmucks" to help bootstrap-friendly B2B SaaS companies navigate institutional funding. The firm has completed around 80 early-stage investments in seven years by systematically sourcing deals through their conference platform and regional community-building, positioning themselves as practical institutional VC for capital-efficient founders in "unloved" geographies outside traditional coastal hubs.

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