Colin Gardiner's investing style grew out of his own operating experience—especially at Outdoorsy, where he helped build one of the first SaaS-enabled marketplaces and later developed his Marketplace+ idea around businesses that combine a marketplace with another deeply integrated product or service. He's also known for writing early and specifically about how AI agents could change marketplaces, for creating one of the largest marketplace-focused newsletters, and for building Long Tail Growth, a search tool he made to help marketplace founders with SEO.
About their Fund
Sectors
Marketplaces, SaaS, Fintech, Logistics, AI
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Notable Investments
Yonder is a solo-GP fund led by Colin Gardiner that focuses specifically on pre-seed and seed marketplaces and network-effects businesses, drawing on Gardiner's own marketplace operating experience, a "marketplace plus" thesis of layering software on top of transactions, and deep attention to solving the cold-start problem, while also running a syndicate for individual investors and publishing marketplace analysis under Gardiner's name. It's built for founders working on marketplaces in "boring" or undigitized sectors who are trying to grow from first revenue to breakout success, rather than for generalist seed startups or consumer internet moonshots.
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Popular Investors
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Deeptech / Hardware
Robotics
Biotech
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12
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Unknown
Pre-Seed - Seed
Unknown
$400K - $2M
Unknown
Defense
Deeptech / Hardware
Energy
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7
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Unknown
Pre-Seed - Series A
Unknown
$100K - $5M
Unknown
Defense
Deeptech / Hardware
Energy
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7
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Unknown
Pre-Seed - Series A
Unknown
$100K - $5M
Unknown
Biotech
Health
Deeptech / Hardware
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2
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Unknown
Pre-Seed - Seed
Unknown
$250K - $2M
Unknown
Climate
Deeptech / Hardware
Materials
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4
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Unknown
Pre-Seed - Seed
Unknown
$400K - $1.5M
Unknown
Deeptech / Hardware
Robotics
Biotech
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7
View more in profile...
Unknown
Pre-Seed - Seed
Unknown
$400K - $2M
Unknown
Deeptech / Hardware
Robotics
Biotech
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2
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Unknown
Pre-Seed - Seed
Unknown
~$750K
Unknown
Fintech
Deeptech / Hardware
Devtools
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2
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Unknown
Pre-Seed - Series A
Unknown
$250K-$1M
Unknown
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