Colin Gardiner

Founder, Yonder
Colin Gardiner, an operator from Outdoorsy, focuses on marketplaces—pioneering the Marketplace+ thesis—writes early on AI agents' impact, runs a leading marketplace newsletter, and built Long Tail Growth SEO tools.
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Colin Gardiner
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Marketplaces
SaaS
Fintech
Logistics
AI
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About Colin Gardiner

Colin Gardiner's investing style grew out of his own operating experience—especially at Outdoorsy, where he helped build one of the first SaaS-enabled marketplaces and later developed his Marketplace+ idea around businesses that combine a marketplace with another deeply integrated product or service. He's also known for writing early and specifically about how AI agents could change marketplaces, for creating one of the largest marketplace-focused newsletters, and for building Long Tail Growth, a search tool he made to help marketplace founders with SEO.

About their Fund

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Marketplaces, SaaS, Fintech, Logistics, AI
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Yonder is a solo-GP fund led by Colin Gardiner that focuses specifically on pre-seed and seed marketplaces and network-effects businesses, drawing on Gardiner's own marketplace operating experience, a "marketplace plus" thesis of layering software on top of transactions, and deep attention to solving the cold-start problem, while also running a syndicate for individual investors and publishing marketplace analysis under Gardiner's name. It's built for founders working on marketplaces in "boring" or undigitized sectors who are trying to grow from first revenue to breakout success, rather than for generalist seed startups or consumer internet moonshots.

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