Crystal English Sacca came to Lowercase Capital from a background in advertising and brand work, having helped companies like Audi, Intel, HBO, and E*TRADE reach global audiences, and she later co-led early investments in both Uber and Blue Bottle Coffee. Beyond investing, she serves on the board of the Cooper Hewitt, Smithsonian Design Museum, co-wrote the bestselling Essential Scratch & Sniff Guide books on wine and whiskey, and grew up abroad as a Foreign Service kid in countries including Mauritania, Japan, and India before graduating from Georgetown's School of Foreign Service.