Crush Ventures is the investing arm of Crush Music, the management company behind artists like Miley Cyrus, Green Day, and Lorde, giving them a unique structure where they can test portfolio companies' products with real superstar campaigns rather than just writing checks. They focus on backing companies building technology and brands that impact pop culture, specifically around how artists and brands find, engage, and monetize fans, while using their artist roster as a live testing ground for everything from AI music tools to new fan engagement platforms.