General Catalyst operates as both a venture capital fund and transformation sponsor, building companies from scratch through its "hatch" heritage (like Kayak and Demandware), running dedicated transformation platforms like Health Assurance and Percepta for AI-enabled service business roll-ups, and offering non-dilutive revenue-share capital through its Customer Value Fund to help portfolio companies grow without equity dilution. The firm organizes around CEO Hemant Taneja's "unscaling" thesis—using data and AI to personalize core societal services rather than just make them bigger—while maintaining an integrated global approach where European and US partners regularly lead deals across borders and deliberately investing in non-traditional talent to build what they call their internal "portfolio" of investment team creators.