Eric Frost got his start in the earliest days of the commercial internet, building brand websites for companies like Patagonia and Land Rover before working across storytelling, product, and even sneaker culture at Zeus Jones—experience he now applies at Demos Capital by giving startups access to design and narrative skills usually reserved for major brands, and by using Demos's relationships with big industry players to test startup ideas before investing. He's also involved in growing Demos into more than a typical fund, helping build out Demos Studio as a creative layer built into how the firm operates.