Estee Raviv co-founded The R-Group as a family office with her spouse in Portland, Oregon, where she actively makes angel investments while simultaneously running her culinary business From Estee's Kitchen and authoring Mediterranean vegan cookbooks. She uses The R-Group's infrastructure to support both her investment activities and her own creative projects, including publishing her cookbook OY VEY VEGAN through the same family office platform.

• A strong dedication to a plant-based lifestyle and healthy eating, frequently sharing personal recipes that focus on whole foods. She often highlights specific homemade dishes like buckwheat bread, veggie stews, or salads with pomegranate to encourage followers to adopt nutritious habits.
• Promotion of her own culinary brand and publications, specifically centering on her cookbook regarding vegan cooking. She actively markets related merchandise like signature aprons and celebrates professional milestones, such as her book expanding availability to international markets like the UK and Canada.
• Active engagement in media and public speaking to demonstrate cooking techniques. She regularly posts about her live segments on morning television shows where she teaches viewers how to prepare dishes like corn schnitzel or vegan omelets, as well as sharing podcast interviews about her journey.
• Interest in adapting traditional cultural and holiday meals to fit specific dietary restrictions. She frequently offers plant-based alternatives for celebratory foods, such as sharing a recipe for latkes around Hanukkah, healthy soups for the New Year, or a dairy-free cheesecake for Shavuot.
• Focus on inclusive cooking that caters to multiple dietary needs simultaneously. She often points out when her recipes are both vegan and gluten-free, such as her crispy tenders or breakfast items, ensuring the food is accessible to people with various sensitivities.