Greenfield focuses on backing early developer teams building the more open, decentralized side of crypto, leaning into DeFi early under a founder who had previously sold a startup to Opera, investing heavily in Europe (up to 70% of its latest fund), and treating clear rules like MiCA as an advantage rather than a risk. The fund has also built a research-heavy, repeated bet on digital fashion by leading funding rounds for both The Fabricant and DressX, based on the idea that NFTs let people own and resell digital clothing and identity across avatars, while opposing the idea of big tech companies like Apple or Facebook controlling the metaverse and running its own jobs portal to help portfolio companies hire.