Flora Coppolani built her approach on having spent a decade on both sides of the venture table, which shapes her belief that you can't really coach founders if you've never operated a company yourself, that the team matters more than data-heavy diligence, and that being useful on a Sunday-night call matters more than following a rigid process or chasing deals everyone else already wants. She's especially drawn to backing companies solving hard physical-world problems, like AI for construction risk, semiconductor microprinting, and phage therapy, and she talks about rebuilding a venture team from scratch and backing dozens of companies with the same energy she brings to writing about personal grit and endurance.