Ingrid Maes

CEO and Chief Investment Officer, W23
Ingrid Maes built and leads a platform, heads the Australia arm for Woolworths, connects founders to five grocery groups serving 160M customers, and focuses on personalization, robotics, sustainability and food tech.
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Ingrid Maes
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Retail Tech
Climate
Food & Ag
Health
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About Ingrid Maes

Ingrid Maes leads W23 Global as both CEO and Chief Investment Officer while heading W23 Australia for Woolworths Group, making her the entrepreneur who built W23 Global itself rather than a traditional career investor. She positions W23 as a collaborative platform connecting founders to five major grocery groups that collectively serve 160 million customers across 19,000 stores globally, focusing specifically on globally scalable companies in personalization, robotics, sustainability, and food tech rather than broad generalist investing.

About their Fund

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Retail Tech, Climate, Food & Ag, Health, Logistics
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W23 is a venture capital fund backed by five major grocery retailers across different continents—Woolworths Group, Tesco, Ahold Delhaize, Empire/Sobeys, and Shoprite Group—that evolved from a single-corporate venture arm into a collaborative fund where competing grocers cooperate on investments. The fund focuses specifically on grocery and retail technologies like supply chain, automation, and retail media, offering portfolio companies direct access to deploy their solutions across multiple major grocery banners simultaneously rather than working with just one retailer.

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