Jacqueline Ruedin Rüsch founded both an asset management firm and Privilège Ventures, bringing an unusual combination of private banking, family office advisory, and venture capital experience that shapes how she works with founders and wealthy families. She uses data showing that women in leadership generate better returns to deliberately focus on female-led and mixed-gender founding teams, positioning this as a performance-driven investment strategy rather than just a diversity initiative.

• Deep engagement with the Swiss startup ecosystem across multiple hubs like Geneva, Zurich, and Lugano. She frequently highlights regional successes, such as noting the significant amount of capital raised by startups in Canton Vaud from foreign investors.
• Championing portfolio companies and celebrating their milestones publicly. She expresses genuine personal joy when her investments succeed, specifically sharing updates about companies like Ava Women and Lyncean Technologies winning awards or securing new funding.
• Advocacy for gender balance and female entrepreneurship. She explicitly states that companies profit from diverse teams and has praised the high level of commitment and professionalism she observes in female founders.
• Dedication to continuous professional development and education in venture capital. She shares her own efforts to keep learning, such as attending the Deal Camp program at UC Berkeley Law to refine her skills.
• Emphasis on a positive, people-first team culture. She values soft skills and internal cohesion, frequently posting about welcoming new team members, celebrating staff birthdays, and noting how traits like being a problem solver are essential for a company.