Jake Schwartz built General Assembly's reputation for transparency by creating a student-outcomes reporting system rigorous enough for major accounting firms to review, and he steered the company away from a coworking model because he didn't want growth tied to taking on more real estate leases, eventually coming to see General Assembly as an employment company rather than an education company—which is why he had Adecco in mind as a natural acquirer years before any deal existed. At New Form Capital, he focuses on firm strategy and has been investing in blockchain since 2014, drawn to its potential to challenge internet oligopolies.
About their Fund
New Form Capital is a seed fund focused specifically on the overlap of blockchain, financial markets, and data, raising money from macro hedge funds, private equity professionals, and bankers who want informed exposure to crypto, and treating regulatory analysis—working with outside counsel to check whether what they back is legal now and likely to stay legal—as a core part of how they evaluate investments. The firm has also been an early and consistent voice on real-world assets, aiming to put traditional financial assets on the blockchain so they can trade globally and around the clock, and it has expanded beyond venture investing into a liquid fund that gives institutional investors access to multiple crypto strategies, including market-neutral options.
















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