Jan looks for B2B software that becomes essential to how a business runs day to day, often in unglamorous markets where less hype means less competition, and he'd rather be surprised by a founder who deeply understands one technology, one use case, and one customer than try to guess which markets will be hot; he also points out that European B2B growth is slowed by buyers preferring vendors with local trust, not just by less funding. Beyond investing, he helped start Veecee.co to make the Dutch VC world less closed off, prefers backers who were entrepreneurs themselves for their simpler decision-making, and intentionally keeps his own fund and team small rather than trying to grow big.
About their Fund
henQ backs founders building B2B software in markets others call too boring or irrelevant, often with unusual business models, and it deliberately invests in only a small number of companies each year—about two annually, or 8 to 12 over five years—moving from a first meeting to a signed term sheet in days rather than weeks without asking for pitch decks or investor-focused financial models. After investing, henQ takes a low-control approach, is willing to admit when it doesn't know something, and is comfortable if a company never raises venture money again, while basing its view of growth on what actually works in Europe rather than the U.S., aiming for portfolio companies to reach €60 million in recurring revenue using less funding and less dilution than the average venture-backed company, and it chose to raise its newer fund without institutional or government money to keep its investment decisions fully independent.
















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