Jane Alexander is a former chief marketing officer turned venture capital investor at CapitalG who brings rare CMO operator experience to growth-stage investing, having previously served as CMO at Carta during a period of hypergrowth in equity management software. She took an unusually fast path to becoming a named investing partner at CapitalG after joining in 2024, quickly leading investments like Clay and Pennylane while specializing in enterprise software deals where she provides hands-on go-to-market and brand-building support to founders.

• Deep focus on private market data and valuation trends to help founders navigate the fundraising landscape. There is a consistent effort to break down how capital flows across different startup stages. A prime example is the observation that while early seed rounds are seeing increased valuations, later stage startups are raising less cash and many private shares are trading at massive discounts compared to previous rounds.
• Commitment to educating early stage teams on cap tables, compensation, and equity distribution. The overarching message is that founders should use real market data to make informed and fair decisions regarding ownership. One specific example shared is data showing the most common equity split for two founder companies is 55 percent to 45 percent.
• Active involvement in venture policy and regulatory updates that affect the tech ecosystem. Keeping founders aware of SEC changes regarding tax exemptions, accredited investor rules, and private funds is a frequent talking point. This includes explaining how proposed legislation affects private companies and pushing for modernized processes like allowing electronic signatures for 83b tax elections.
• Passion for administrative tools and educational resources that remove back office friction for startups. The core point is that legal and operational hurdles should not distract founders from building their actual products. An excellent example provided is a deal concierge tool designed to automate the heavy lifting of round closings, aiming to save founders tens of thousands of dollars in legal fees.