Jason Green co-founded Emergence Capital in 2003 as one of the earliest venture firms focused purely on enterprise software and has maintained this specialized focus for over two decades, helping create over $100 billion in market value through investments in companies like Salesforce, Zoom, and Box. He takes a distinctive low-volume, relationship-driven approach by backing few founders but coaching them deeply over long periods, and has become known for his thesis that the next wave of enterprise value will come from AI-powered software that continuously coaches frontline workers.
About their Fund
Sectors
SaaS, Enterprise, AI, Future of Work, Fintech
Rounds
Seed - Series B+
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Notable Investments
Emergence Capital was one of the first venture firms to bet on cloud enterprise software with its inaugural $1M investment in pre-IPO Salesforce shares, and maintains an exceptionally narrow mandate investing almost exclusively in early-stage B2B software with a concentrated, low-volume portfolio. The firm has developed distinctive conceptual frameworks like coaching networks and systems of intelligence that position AI and SaaS as tools that augment workers rather than replace them, and operates with an unusual apprenticeship-based partnership model where every partner except the three founders started in junior roles and no partner has ever left.
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