Jeffrey Williams leads investments in the New Digital Society theme at ROM Utrecht Region, focusing on edtech, immersive tech, media, and games, and has been a visible force behind the fund's metaverse push through Metaverse Ventures, backing deals like Mystic Forge and speaking about gamification's role in learning through investments like Flavour. His background spans venture investing and hands-on energy and data tech work at Brightlands Venture Partners and Withthegrid, and his deal history also reaches beyond digital media into mobility and agtech through companies like Tranzer and Sensoterra.