Jens Hilgers is unusual among gaming VCs because he personally founded and scaled two major esports institutions—ESL and G2 Esports—before creating BITKRAFT, giving him an operator's perspective across the full evolution of competitive gaming from LAN events to global leagues. He has been building at the intersection of online games, esports, and tech since the late 1990s and consistently frames new technologies through game design and player experience rather than generic tech investment language.

• Deep personal passion for gaming history and culture, often reflecting on the hardware and titles that defined his upbringing. He views PC gaming as a vital platform and has shared how the Amiga system fundamentally changed his life, while also admitting that playing video games is his primary method for maintaining sanity during stressful times.
• nuanced perspective on Web3 and blockchain gaming that prioritizes substance over buzzwords. While he manages a dedicated token fund and tracks major Bitcoin milestones, he has explicitly rejected the term Play to Earn, arguing the industry needs to move away from that specific label to achieve long-term success.
• Reverence for industry legends and a focus on connecting the old guard with the new. He highlighted a special moment where he hosted the founders of Riot Games and Blizzard on a panel together, noting the magic of having two titans of the genre meet in person for the first time.
• Enthusiasm for Real-Time Strategy (RTS) games and a desire to revitalize the genre. He admitted that his emotional attachment to RTS gaming made investing in the studio Frost Giant an easy decision, as he wants to bring excitement back to that specific esports scene.
• Emphasis on execution and practical experience over public posturing. He has explained his lack of social media activity by stating a preference for doing over talking, and believes that learning by doing creates the most personal growth despite requiring more energy and courage.
• Commitment to social responsibility and sustainability as part of the investment thesis. He has publicized significant financial donations to reforestation projects through partnerships like Terraformation and actively shares his firm's internal commitments to improving diversity within their portfolio companies.
• Active fandom for competitive esports events rather than just viewing them as business opportunities. He shares his real-time emotional reactions to major tournaments, such as his elevated heart rate while cheering for G2 Esports during World Championship matches.