Joanna Liang

Founding Partner, Jsquare
Joanna Liang blends Asian hype-driven growth with Western product development, sees meme coins as community experiences, favors fun-first gaming over play-to-earn, and connects startups to Garena and Tencent.
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Joanna Liang
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Web3 / Crypto
AI
Gaming / VR
Fintech
Data
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About Joanna Liang

Joanna Liang built her investing approach around some clear personal views: she blends Asian projects' early hype-driven growth with Western products' slower, product-first development, sees meme coins as community-driven experiences rather than pure tech, and believes gaming's next wave will be built on fun games rather than play-to-earn models alone. She also brings a distinct background, having served as CIO at Digital Finance Group before co-founding Jsquare, a self-funded firm with no outside investors, and she can connect the companies she backs to major Asian gaming companies like Garena and Tencent.

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Web3 / Crypto, AI, Gaming / VR, Fintech, Data
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Jsquare was co-founded by Joanna Liang, who previously built DFG's crypto lending and Polkadot ecosystem work, and the fund positions itself as a bridge between Asian and Western crypto markets, helping portfolio companies grow through a network of exchanges, launchpads, guilds, and KOLs, with Southeast Asia and Korea as key focus regions. Beyond investing, Jsquare organizes founder and VC gatherings across Asia, holds the view that meme coin success comes from attention and community rather than utility, has grown from a $150M self-funded fund into a $200M AUM platform with a $50M LP fund, backs a mix of CeFi, consumer, and infrastructure projects, and is known for having a female co-founder who speaks publicly about women in Web3.

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