Jocelyn Cheng invests in fintech and crypto founders globally with particular emphasis on emerging and frontier markets, building on years of on-the-ground experience in Africa and other developing regions. As founding CEO of Luno Expeditions, she set up and led a program designed to make 200–300 early-stage fintech investments annually, giving her unusually broad exposure to global fintech deal flow and pattern recognition at the very earliest stages.

• Interest in the intersection of crypto and impact within the Global South and emerging markets. She frequently highlights how blockchain technology can solve specific regional problems, such as reducing the cost of remittances in Africa or modernizing tax payments in Argentina to include crypto options.
• Focus on the future of financial technology and the transition from traditional finance to Web3. She has shared data projecting massive fintech growth in Asia and expressed enthusiasm for startups building banking-as-a-service platforms that serve specific regions like Africa.
• Advocacy for diversity and support systems for founders. She actively celebrates female founders in her portfolio and has praised initiatives that provide childcare support to entrepreneurs to help improve the low statistics regarding venture capital funding for all-female teams.
• Emphasis on user experience and the barriers to mass adoption for crypto products. She has critiqued the industry for using confusing jargon that alienates retail users and stresses that products must be mobile-first to succeed in emerging markets.
• Engagement with real-world applications of blockchain technology beyond speculation. She looks for projects that offer tangible utility, such as carbon risk scoring frameworks or platforms that enable businesses to streamline their financial operations.