Jocelyn Goldfein is a venture capital investor at Zetta Venture Partners who specializes in AI-first B2B startups, bringing deep technical expertise from her engineering leadership roles at VMware and Facebook where she built and scaled large software systems. She's known for developing specific frameworks and metrics for evaluating AI companies that differ from traditional SaaS metrics, and she actively helps portfolio companies with technical hiring and engineering organization design based on her hands-on operational experience.
What they've been talking about across their social media accounts

- Deep focus on the intersection of artificial intelligence and open-source software. This includes excitement about open models enabling commercial use and support for platforms like Ultravox that offer high-quality, open speech APIs.
- Prioritizes enterprise-grade reliability and infrastructure over simple consumer apps. This is evident in the promotion of tools for rate limiting and caching for large language model applications, as well as the need for better evaluation metrics to help the technology mature.
- Offers tactical market advice for entrepreneurs competing against giants. A key insight involves observing how fast incumbents like Microsoft move, suggesting that founders must identify genuine market gaps rather than building features that large companies will simply add to their existing roadmaps.
- Values diverse and experienced corporate governance. The analysis includes a breakdown of board member qualifications, such as the importance of having leaders who understand both consumer societal impacts and business-to-business economic trade-offs, citing specific executives who have navigated both sectors.
- Active championing of women in technical leadership and regional tech hubs. This includes participation in events focused on women executive leaders and organizing community gatherings for founders and data professionals in cities like Seattle.
About their Fund
Sectors
AI, Data, Enterprise, SaaS, Biotech
Rounds
Seed - Series B+
Avg Check Size
$100K - $5M
Notable Investments
Zetta Venture Partners is the first VC firm exclusively focused on AI-driven B2B businesses, launched in 2013-2015 before the current AI boom to give them nearly a decade of pattern recognition in commercial AI. The firm runs "AI Native," a large recurring summit that brings together top practitioners from companies like OpenAI and Microsoft, and operates "Zetta Bytes," a continuous education platform that functions as an AI operator school for founders rather than typical VC content.
Other partners at the fund
Notable Fund
Investments
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