Before joining Serra Ventures, John Giuliani led two companies as CEO through major sales, Dotomi for $295 million and Conversant for $2.3 billion, after building his background across consumer marketing, shopper data, and adtech roles at places like Catalina Marketing, ACTMEDIA, Beecham, and Frito-Lay. He's also served on boards and as an advisor for companies like Bluestem Brands, Q Interactive, Claria, Imagitas, Affinnova, El Dorado Marketing, and Web.com, and stays closely connected to his central Illinois roots, including through a $5 million gift to the University of Illinois that led the school to name the John Giuliani Family Traditions Club after him.