John Mayfield co-founded one of the first institutional seed funds in Utah County after working on acquisitions for major tech companies like Oracle and Amazon, then joining Qualtrics at Series A and watching it scale from a single survey product to a global platform. He uses a Frescobol metaphor for investor-founder relationships, emphasizing keeping the ball in play and building rhythm together rather than winning individual points, and is proud of building a majority-minority-owned firm whose partners are first- or second-generation immigrants.