Jon Coker judges founders mainly by how fast they can learn and grow as leaders, and he built Eka around three specific ideas: proving impact and profit grow together, focusing deeply on consumer tech, and assessing founders more rigorously than most VCs do. His track record includes early bets on companies like Gousto, MUBI, Bloom & Wild, and Interactive Investor, and he backs this up with a data-driven approach to finding deals, including tools that help him spot promising consumer trends early—something he credits for the fact that 70% of Eka's first fund investments faced no competing offers from other investors.