Jordan Bornstein co-founded Pen Name Consulting, a boutique creative agency that has helped build and scale the personal brands of globally recognized operators and investors like Tim Ferriss, Reid Hoffman, Eric Schmidt, LeBron James, and Arnold Schwarzenegger, giving him unusually deep, behind-the-scenes exposure to how top-tier talent think, communicate, and grow their platforms. He also co-founded two12, a curated annual mentorship experience that convenes around 65 entrepreneurs, founders, and executives from around the world in intimate settings, giving him a high-touch, relationship-driven network and a reputation for building deep founder communities rather than just cap-table connections.
What they've been talking about across their social media accounts

- Massive passion for sports particularly the Colorado Buffaloes and the Chicago Cubs making athletics an ideal icebreaker. This intense fandom is a major priority regardless of location with college games streamed on the radio from New Zealand and baseball playoff victories celebrated all the way from Fiji.
- Captivated by the intersection of advanced technology cognitive psychology and the future of information. Founders building in deep tech or artificial intelligence can easily connect by discussing ambitious future concepts like the technological singularity which was specifically called out as a completely mind blowing subject to explore.
- Motivated by philosophical wisdom contrarian thinking and a deep sense of lifelong curiosity. Framing a startup vision around independent thought would resonate strongly given the shared appreciation for historical advice that encourages stepping back to reflect whenever finding oneself agreeing with the general majority.
About their Fund
Sectors
Generalist
Rounds
Pre-Seed - Seed
Avg Check Size
$100K - $200K
Notable Investments
No, Batshit is not a curse word.
Batshit Crazy Ventures' interests lie within the earliest of startup stages, and their time, effort, and resources are therefore primarily dedicated to working with companies that are pre-revenue, pre-seed, and in many cases pre-everything.
Notable Fund
Investments
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investor name
Active in
Rounds
Avg. Check
Links
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