Jordan Crook

Partner, Betaworks
Jordan Crook, a 12-year TechCrunch deputy editor who covered Bumble and Yik Yak, backs founders prioritizing quick proof, user-loyalty-driven AI, and agent issues like verification and org gaps.
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Jordan Crook
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About Jordan Crook

Jordan Crook spent 12 years at TechCrunch, eventually becoming Deputy Editor over product, events, podcasts, and subscriptions, and was one of the first writers to cover breakout apps like Bumble and Yik Yak before moving into venture at Betaworks so she could work closely with founders she couldn't stop thinking about. At Betaworks, she looks for startups that can prove their idea quickly rather than ones that look polished, believes AI companies win by earning real user loyalty rather than relying on their technology alone, and focuses on the deeper problems created by AI agents, like verification and the gap between what AI does for individuals versus whole organizations, with early bets including Granola, Hopscotch Labs, and Tato.

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Betaworks invests, accelerates, and builds companies and projects from scratch — our focus right now is on AI and Augmentation, LLM's, NLP,  web3 rails and applied machine learning.

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