Elevar Equity builds its entire investment strategy around "Entrepreneurial Households" – low-income but economically active families with multiple income streams – studying their transactions and constraints in granular detail through deep field immersion rather than focusing on sectors or generic "base of the pyramid" approaches. The firm has invested in ~50 companies over 18-20 years, serving as the founding investor in about half and reaching 50-55 million+ households across India and Latin America, while pioneering a commercial approach to impact investing where impact and business performance are structurally aligned.