Kay Mok stands out for how personal his investing style is: he refuses to negotiate the terms of deals he's excited about because he trusts a teammate to set fairer terms and better protections, and he likes to explain startup stages using comparisons like Squid Game or a rocket ship taking off, having learned from once missing an Indonesian travel deal to not get too hung up on price when a company is clearly taking off, a lesson he later used with Carsome. He also ties his investing values to his own life, crediting his mother's example after his father's business failed for his strong support of women founders, and pointing to his own simple, low-consumption lifestyle, like living in the same small apartment for years, as the reason ESG matters to him.