Kerry Rupp is a General Partner at True Wealth Ventures who brings unusual operational depth from her time as CEO of DreamIt Ventures accelerator, where she worked hands-on with dozens of startups each year in intensive three-month programs. She focuses specifically on women-led companies in health and sustainability sectors, using research data showing diverse teams outperform less diverse ones as the foundation of her investment thesis rather than just a values statement.

• A deep commitment to funding and empowering women-led startups. She consistently highlights achievements of female founders in her portfolio, such as congratulating a CEO for making the Inc. Female Founders 100 list, and shares grant opportunities like the Cartier Women's Initiative to help women secure non-dilutive capital.
• Focuses on the intersection of human and environmental health. Her investment thesis appears to center on these dual goals, evidenced by her enthusiasm for a fund specifically targeting women-led companies that improve these areas, as well as her recognition by ImpactAssets for social impact.
• Strong interest in the future of food and sustainable consumer packaged goods. She frequently discusses alternative proteins and upcycling, such as referencing insect-based pet food brands that fight climate change and smoothie products made from rescued produce to reduce waste.
• Prioritizes innovations in FemTech and overlooked areas of healthcare. She advocates for sexual health platforms and technologies addressing conditions like Parkinson's and dementia, at one point criticizing the historical exclusion of women from clinical trials to emphasize that women's health is not a niche market.
• Values authentic communication during pitches. She explicitly warned entrepreneurs against reading from scripts during calls, urging them to be present and engaging rather than robotic.