Kevin O'Connor is a serial founder-investor who built and sold DoubleClick to Google for $3.1B and Graphiq to Amazon, then became General Partner at ScOp Venture Capital where he applies his operating experience to early-stage investing. He wrote "The Map of Innovation" and developed a systematic approach to company building that he now uses at ScOp, including inverting diligence by trying to prove why they shouldn't invest in companies before backing only those that pass his skeptical filter.