Kosaku Yada co-founded and serves as CEO of Westbrook Inc. with Will Smith and Jada Pinkett Smith, making him both an entertainment company operator and venture investor, which is uncommon among VCs. He specializes in connecting major entertainers like Jay-Z and Will Smith with mission-driven consumer platforms, acting as the behind-the-scenes architect who translates high-profile talent into structured businesses and investment opportunities.

• Deep involvement in the entertainment and media ecosystem surrounding Will Smith and his family. He frequently highlights their business ventures and content releases, such as celebrating the valuation milestones of Jaden Smith’s Just Water brand or promoting Will Smith’s Bucket List series.
• Strong interest in high-end consumer culture, streetwear, and product design. A significant portion of his activity involves curating specific luxury and lifestyle items, ranging from Nike Air Yeezy sneakers and Wu-Tang Clan scarves to Patek Philippe watches and modern furniture.
• Support for social causes and cultural representation. He actively promotes equality movements like Stop Asian Hate and Black Lives Matter, and frames sports achievements, such as Hideki Matsuyama winning the Masters, as significant cultural victories rather than just athletic ones.
• Appreciation for founders who demonstrate resilience and marketing intuition. He publicly commended the team at Only Alt for being genius marketers following an introduction from Alexis Ohanian and expressed respect for how another founder handled internet trolls.
• Advocacy for work-life balance and the professional benefits of fatherhood. He argues that the experience of parenting actually improves management skills and emphasizes the importance of working with partners who respect the time demands of being a dad.