Laura's approach was shaped by having founded a market-research platform before becoming an investor, giving her real experience with the ups and downs of running a company, and it shows in how practical her board advice is—she pushes for thorough pre-reading, dedicated time for big-picture strategy, and board members staying aligned so management gets consistent guidance, along with her focus on Europe's shortage of senior sales and marketing leaders like CROs and CCOs. She also sees AI less as its own category and more as a shift touching every industry, gravitates toward infrastructure-layer companies like Neuracore that aim to do for robotics what AWS did for the web, and has written about resale as a way for brands to build loyalty and margin rather than just a sustainability story—reflecting her broader belief in hard work over raw talent, discipline over motivation, and steady progress over perfection.