Liz Christo is a venture capital investor at Stage 2 Capital who spent about 10 years at NetSuite starting as one of the first sales hires and scaling the sales organization through Oracle's acquisition, plus led revenue teams at companies like OpenView and Care.com before becoming a VC. At Stage 2's Catalyst accelerator, she personally designs and teaches modules on hiring first go-to-market teams and developing sales compensation plans, and regularly appears on GTM podcasts as both a Stage 2 partner and hands-on GTM advisor sharing tactical playbooks.

• Focuses heavily on product led growth strategies and how integrating growth mechanisms directly into the software drives massive scale. An excellent example shared is how the scheduling tool Calendly engineered network effects and viral loops natively into its platform to drive organic user adoption.
• Analyzes strategic pricing and how modifying monetization models can act as a deep competitive advantage for software businesses. A compelling specific shared is how the recruiting platform Hired dramatically improved its business by transitioning away from transactional payments to a recurring subscription model.
• Interest in the dynamics of a board of directors, specifically how founders can assemble a diverse group of advisors and independent members. This is highlighted by discussions surrounding how the chief executive of LogMeIn evaluates and selects leaders with varied operational backgrounds to enhance board effectiveness.
• Prioritizes operational benchmarks and the importance of using peer data to measure startup health. An actionable example is the repeated promotion of expansion benchmark surveys designed to help early stage leaders accurately compare their growth metrics against highly specific peer sets in the software market.