Logan Plaster's role at StartUp Health centers on journalism and storytelling rather than typical dealmaking: he leads founder interviews, edits StartUp Health Magazine, and has written for outlets like Quartz, The Atlantic's CityLab, and Runner's World, with reporting recognized by The New York Times' Sidney Award and The Atlantic. He also coaches founders directly, saying he developed a bias toward physician founders, and teaches as Visiting Faculty at Columbia Business School, giving him a combination of media work, founder coaching, and teaching that stands out at a venture firm.