Mark Achler got his start at the dawn of personal computing, working on the original IBM PC launch and later joining Apple in the Steve Jobs era before helping scale Redbox, where he learned to build products that remove friction from things people already do rather than trying to change their habits. That operating background shapes how he invests today: he looks closely at whether a startup truly understands sales and customer acquisition, and through Exit Right he's built out frameworks like FAIR and an annual event called Exit Talk to help founders plan for a strong acquisition years before it happens instead of leaving it to chance.