Masahiro Kitao joined Incubate Fund as Chief Growth Officer to help portfolio companies with marketing, branding, naming, logos, UI/UX, and hiring, drawing on his background as a Dentsu creative director who worked on Nintendo DS and Wii and later earned an MBA in the UK to combine creative and business skills. He's known for creating many startups' first TV commercials, including BizReach's memorable B2B ad campaign, and judges his work by whether it actually drove sales rather than by industry recognition, a focus he continued after Incubate Fund by founding ants and co-founding THE GROWTH.