Mathijs de Wit joined Newion straight out of university rather than coming from banking, consulting, or founding a company, and he's known for asking founders unusually specific questions about their B2B software markets and for using an analytical, almost scientific coaching style—testing ideas at a small scale before helping companies figure out how to grow. He also stands out for backing companies like Deliverect when the founders' original idea was still very basic, for staying out of the spotlight as an investor, for leading Newion's shift to a new generation of management as its managing director, and for now speaking publicly about how AI is changing the way software companies are evaluated.