Ada Ventures is co-founded by Francesca Warner, who also created the global Diversity VC Standard that benchmarks inclusive practices in venture capital, making it effectively run by the person who wrote the rulebook on diversity in VC. The fund operates under an Inclusive Alpha investment thesis, arguing that serving overlooked users and markets is a structural source of financial outperformance, and publishes original research on women in UK venture capital while building AI-powered tools to widen access for under-networked founders.