Mike Zajko co-founded Lattice after running new token listings at CoinList, where he built CoinList Seed to help early crypto teams raise capital, giving him hands-on experience with distribution and launch mechanics at the pre-product stage. He maintains an operator role while investing, bringing a commercial business development perspective to founders and focusing specifically on token launch strategy and listing readiness rather than just writing checks.

• Drawing parallels between Web2 history and current crypto challenges, such as comparing the user experience hurdles of Ethereum Layer 2 solutions to Facebook's difficult transition from HTML5 to native mobile apps in 2012.
• A focus on realistic market signals over hype, illustrated by his detailed analysis of the sharp decline in conference side events to gauge industry health, budget constraints, and the exhaustion of the travel circuit.
• Understanding the immense difficulty of building consumer social platforms, defending current decentralized social efforts by listing specific historic failures from major tech incumbents like Google and Meta.
• Interest in deep infrastructure and future-proofing technology, such as highlighting projects working on post-quantum signatures to secure networks like Bitcoin against future computing threats.
• Valuing integrity and honest signals in the market, evidenced by him publicly clarifying when projects falsely claim his firm as an investor to protect users from potential scams.
• Support for tools that streamline the founder journey, specifically promoting platforms that help startups kickstart and manage their fundraising processes.