Mollye Santulli at Springdale Ventures brings deep operator experience in CPG before moving into venture capital, giving her an unusually detailed understanding of retail operations, margin structures, and merchandising that shows up in how she evaluates early-stage consumer brands. She's become known in founder communities as the fundraising explainer for CPG, regularly invited by groups like Startup CPG to break down what investors actually look for and provide step-by-step fundraising guidance tailored specifically to consumer brand operators.