Peter is a founding GP at Nordic Eye with 20+ years as a Nordic tech operator who has achieved multiple successful exits, then transitioned to investing while maintaining hands-on board roles at consumer companies like Bellabeat (women's health wearables) and Underlining (beauty/wellness e-commerce). He focuses heavily on mentoring founders' personal development alongside business growth and bridges Nordic capital with US consumer and wellness brands, often making both fund investments and personal angel investments.