Petra Stuhmeier Griffith is a product manager turned investor at Wedbush Ventures who helped build some of the earliest products in their categories, including online printing software, a fitness wearable, native ads, and global original content, and she often points to how Netflix succeeded by becoming a data company, not just a content one. Born in Germany and closely tied to Los Angeles' startup scene, she focuses with founders on honest communication, sees venture debt as a useful financing option, and often tells people that pursuing a big goal starts with saying it out loud.