Philip Carson is an investor at Cubit Capital who focuses specifically on early-stage energy, defense, and industrial technology, with a distinctive sector footprint around robotics, manufacturing, logistics, construction tech, energy tech, supply-chain tech, and smart cities across pre-seed through Series A. He combines a non-traditional academic background from Moody Bible Institute with formal business training at SMU Cox School of Business and serves as a partner at Cubit Capital, which is recognized as one of the top 10 VC firms in Dallas.
Video Interview
On why most startups shouldn't default to raising VC
"Most businesses should not raise venture capital. The default notion to try and raise venture capital for your startup idea should not be the case... I think venture capital is helpful when you're trying to condense time and there's a certain window of opportunity present."
On what he actually looks for in a pitch deck
"I don't even look at the market size. I don't look at the traction or the numbers. I want to try and grasp the origin story of that founder, how they learned of this problem, why they're trying to provide a solution to it... We really look for founders that have lived experience in the problem they're trying to solve."
On the founder quality that quietly predicts success
"We are very focused on finding founders who are unique in their confidence and humility. They take advice when they need to take advice, but then they don't when they're pretty confident on their solution... You attract talent way better. Your team respects you. You're not just respected because you're the boss. You're respected because you inspire them."
On how to vet investors before you take their money
"If I were a founder raising today, I would probably ask potential investors their advice for a problem you have, even if you already have the answer to the problem. Ask their advice and see what they say, how they respond... There's also a handful of investors that say, if the founder needs help from an investor, then they're not a good enough founder for us. Those are very cheap words."
On picking the right investors when closing your round
"Go with who you enjoy corresponding with. If that person's made fewer investments or has a smaller fund than the other person, it's still a positive because you're going to have to correspond with them for a long time... pick on the investor more than the fund itself and who you enjoy working with."
About their Fund
Sectors
Deeptech / Hardware, Future of Work, Energy, Cybersecurity
Rounds
Pre-Seed - Series A
Avg Check Size
$500K - $3M
Notable Investments
Cubit Capital is the venture arm of the Dallas-based Rees-Jones family office that partners with courageous leaders building businesses that confront meaningful problems. The firm operates as a mission-driven venture platform from Dallas with a dedicated Head of Platform for structured portfolio support, distinguishing it from typical coastal impact funds and standalone institutional VC funds.
Notable Fund
Investments
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