Phuong Pham has spent more than 20 years working across direct investment, M&A, corporate restructuring, and hands-on value creation at major Vietnamese companies like T&T Group, TTC Agris, and Asia Ingredients Group, spanning food, agriculture, consumer, and industrial sectors, with earlier experience at HSBC and in Vietnam's securities markets. She focuses on cross-border partnerships between Vietnamese companies and outside growth partners, believes strong organisations come from helping different generations learn from each other, and says she wants younger generations to feel less pressured and build more meaningful real-life connections.