Pieterjan Bouten

General Partner, Entourage
Pieterjan Bouten co‑founded In The Pocket and Showpad, scaled to ~$100M revenue, 500+ employees; runs a studio launching 3–5 B2B SaaS companies that leverages his 200+‑person team as in‑house partner.
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Pieterjan Bouten
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SaaS
AI
Fintech
Enterprise
Data
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About Pieterjan Bouten

Pieterjan Bouten is a venture capital investor at Entourage who co-founded two major tech companies—In The Pocket and Showpad—before becoming a VC, giving him hands-on experience scaling companies from zero to around $100M in revenue and 500+ employees. He built Entourage as both a venture studio that launches 3-5 B2B SaaS companies from scratch and an early-stage fund that invests in 12-15 external startups, while leveraging his 200+ person product company In The Pocket as an in-house execution partner for design, engineering, and go-to-market experimentation.

About their Fund

Sectors
SaaS, AI, Fintech, Enterprise, Data
Rounds
Pre-Seed - Seed
Avg Check Size

Entourage operates as both a venture studio that builds B2B SaaS companies from scratch and an early-stage VC that invests in external founders, typically writing checks in the €0-100k range. Based in Belgium with a lean 13-person team, they focus specifically on software companies that drive business growth and transformation rather than taking a broad investment approach.

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