Reuben Bramanathan is a former crypto lawyer who became a product manager at Coinbase and then a venture investor at IDEO CoLab Ventures, giving him an unusual end-to-end perspective on crypto from regulation to product design to capital allocation. He personally experimented with tokenizing himself via the $CSNL personal token and wrote publicly about what he learned, making him unusually credible when advising founders on social and personal token mechanics because he has been the subject, not just an observer, of such experiments.