Roberto Montandon built a CRM company in the early 2000s, sold it to Xerox, and then worked in corporate strategy for a $2 billion business unit before becoming a VC, giving him a hands-on path from founder to large-company executive to investor. At Step Venture he focuses on B2B software and customer experience, invests in early-stage Italian companies built for global growth, and argues that AI will make software systems more important rather than replacing them, with pricing shifting from per-seat to per-outcome models.