PROfounders Capital was built as a fund by entrepreneurs for entrepreneurs, led by operators like Brent Hoberman (co-founder of lastminute.com and Made.com), and looks for founders fixing "broken customer experiences" rather than just backing sectors broadly; they are highly selective, meeting thousands of companies each year but investing in only 6–8 with full capital and time committed. Their portfolio spans founders from across Europe—including Finland, Spain, Germany, Poland, Iceland, Belgium, Denmark, France, Sweden, and the UK—with particular strength in gaming (Unity, Small Giant Games) and early consumer/marketplace winners like GetYourGuide and onefinestay, and the firm has also helped shape founder-friendly norms in European venture, such as backing a standard term sheet and helping establish newer funds like Enzo Ventures.